Spring: The Best Time to Sell Homeschool Curriculum
Did you know spring is a super popular time for families to buy homeschool stuff? It’s true! Lots of parents get their tax refunds in spring and use that extra money to buy curriculum for the next school year. This makes spring a big deal for your business. It’s the perfect time to work harder on your marketing and advertising to get more sales. Let’s talk about why this happens and how you can make the most of it!
Why Families Buy in Spring (and Why It’s Great for You)
In spring, many families get tax refunds—about $2,800 on average. Homeschool parents love to plan ahead and use this cash to buy curriculum early, sometimes even splurging on extras. This means they’re ready to shop now! Spring is your chance to shine because families are eager to spend, and smart marketing can make them choose you. It beats the back-to-school rush, and you can stand out from other sellers.
Tips to Boost Your Spring Sales
Want to sell more this spring? Here are some easy tips to make it happen:
1. Make Ads About Tax Refunds:
Create ads like “Spend Your Tax Refund on Next Year’s Lessons!” and put them on Facebook, Instagram, and Google.
2. Update Your Website:
Add a big “Spring Sale—Shop Now!” banner on your homepage to encourage sales!
3. Advertise in Homeschool Quest Magazine:
Place an ad in Homeschool Quest magazine. We're focusing on sharing curriculum, clubs, unit studies and more in our next issue! Click here to learn more about our advertising plans.
4. Send A Special Offer Via Email:
Email your customers with a fun note and a deal, like 10% off, to use their refund early.
5. Post in the Homeschool Quest Facebook Groups:
Share your products in the Homeschool Quest* Facebook group with over 237,000 members. Doing a spring sale will encourage parents to buy your curriculum with their refund!
6. Share on Social Media:
Post customer stories to share why parents should purchase your curriulum. Add a deal like “Order by May 15th, save $10!” to create buzz.
7. Join the Homeschool Quest Giveaway:
Sign up to sponsor the Homeschool Quest Giveaway in May to get noticed by tons of families and add 250-300 new email subscribers to your list! Click here to sign up for the May giveaway.
P.S. if you are an advertiser, you already get a free sponsorship!
8. Team Up with Bloggers:
Reach out to homeschool bloggers to offer a free membership in return for an honest review on their blog. This is a great way to borrow their audience and it's a win-win since their kids will benefit from your great curriculum.
9. Create a Video:
Make a short video showing off your products and post it online. This can be an animated video in Canva or a video showing your printed curriculum in real life.
10. Offer a Free Sample:
Share a free worksheet or lesson from your curriculum to get new customers to sign up for your newsletter. The goal is to send them a weekly email with the benefits of your curriculum, your sale, or a customer story to convince them to buy!
Bonus Tip: If you’re sharing the same product everywhere, write new unique copy and update your graphics regularly to get the most attention.
Make Spring Your Big Win
Spring is a goldmine for your homeschool curriculum business. Families with tax refunds are ready to buy, and they’re looking for options like yours. By stepping up your marketing by creating a Spring Sale and advertising on The Homeschool Quest, you can grab more customers and boost sales. Get going with these tips and watch your business grow!
