Are you struggling to engage with your email subscribers? Do you want to revitalize your email marketing strategy and revive inactive subscribers?
In this article, we will provide you with effective strategies to reactivate your email subscribers and boost your engagement rates. Our video class is here to guide you through the process step by step.
So, buckle up and get ready to learn valuable techniques that will help you bring life back into your email campaigns. Let's dive in and discover the secrets of reactivation!
INSTANT DOWNLOAD: Click here to download the slides from this class!
How do I know if I have inactive subscribers?
Check your open rate. If it is below 25%, you likely have some inactive subscribers that are bringing your open rate down.
Why should I care?
If you have a really low open rate and a bunch of inactive subscribers on your list, it can hurt your Inbox Placement rate. This means that you can be sent to the Spam or Junk folder if you are sending to subscribers who don't open your emails.
1. Segment your list
Create automated segments in your email software that separates out people by actions.
- Active subscribers who opened an email in the last six months
- Inactive subscribers who have not opened an email in six months
- Remove subscribers who have never opened an email from you in a year
2. Win-Back Emails To Send
- Send a "Do you need a break" email
- Send a survey to ask what they want
- Share customer experiences and results
- Share a giveaway
- Send a special offer such as a sale or coupon
- Share an exclusive freebie
Tips For Your Win-Back Emails
- Keep it short and sweet.
- Give them a reason to stay.
- Focus on a big, BOLD call to action.
- Offer alternative ways they can get your information, like social media accounts and your website.
- Don't send more than five win-back emails.
TIP: Use the subscriber's name in the subject line of your email to grab their attention.
Avoid Losing Subscribers
- Don't send too many emails. People prefer 1-3 emails a week at most.
- Consistency over quantity. Don't have a long gap between sending emails.
- Make it valuable. Send freebies to your list first!
- Share about your history and the behind the scenes to connect with subscribers.
- Use email testers such as mail-tester.com and mailgenius.com
- Use email subject line testers such as sendcheckit.com/email-subject-line-tester and coschedule.com/email-subject-line-tester
TIP: Add an emoji to your email subject line from emojipedia.org
If you want to add more ACTIVE subscribers to your list, sign up for the List Builder marketing subscription! For $20 a month, you get to share your newsletter sign up freebie with our newsletter list, our group, and in our blog every month, PLUS you get a free magazine ad and inclusion in one of our giveaways ($80 value).
