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You took the plunge of making your own homeschool curriculum, you have an amazing product to sell, and now it's time to find the parents who will buy and benefit from your product.
We know it's easy to just say Homeschool Mom, but with how diverse and large the homeschool community is, marketing to everyone might be hurting your sales.
If you sell preschool resources, and you try to sell to ALL homeschool moms, you'll be trying to convince moms with high schoolers to buy your products. They don't want or need them.
But if you focus your marketing to people who are ready, willing and able to buy, your efforts will be much more effective.
When you know who your ideal customer is, you will have a treasure map showing you exactly how to turn your potential customers into paying customers!
What are the benefits of finding your ideal customers for your Homeschool products?
- Knowing who your ideal client is will help create resources and curriculum that is tailored to their to particular needs.
- People are more likely to become paying customers when they are already interested in what you have to offer.
- Knowing who your ideal customer is might help you save time and money by concentrating on the best profitable opportunities.
You are probably wondering who is your ideal customer?
They are a specific group of people who need your products or have problems you can solve with your products.
There are a few key questions you should ask when trying to identify your ideal customer:
- What problems does your products solve?
- What type of people need your products and services the most?
It's much better to focus on a very specific group of people who are ready, willing, and able to buy your products and services.
Discover what motivates your ideal customer.
Once you've determined who your ideal customer is, try to figure out what inspires them. What are their wants and needs? What issues do they require resolution to?
When you have a clear understanding of all of this, you may begin marketing directly to them.
You can also adapt your products or services to better fit their needs. This will provide you with a major advantage over your competition and will help you build your business.
If you want to expand your homeschool curriculum business, now is the time to act. Don't put off starting; the sooner you start, the sooner you can reap the rewards.
