What Emails Should I Send To Make More Sales?

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Did you know that potential customers need to see your business at least 7 different times in before they are ready to buy from you? 

Whether we realize it or not, each time we are introduced into a new product or service, we go through "The Buyer's Journey". So you need to send emails with different information on a regular basis to reach people in each stage of the buyer's journey to move them toward a purchase. 

The Buyer's Journey

  1. Awareness - They realize they have a need or a problem that needs to be solved.
  2. Research - They look for possible solutions.
  3. Consideration - They look for a curriculum that can solve the problem.
  4. Decision - They need to be motivated to make the purchase.

Awareness Emails

  1. Send education emails about the problems that your products or services solve.
  2. Share free content to help make a great impression and make your brand memorable.

Research Emails

  1. Send education emails about the pros & cons of different solutions.
  2. Answer frequently asked questions about your products with a series of emails.
  3. Share the benefits of your type of solution, such as homeschool coaching.

Consideration Emails

  1. Send education emails about the unique differences or benefits of your specific product.

TIP #1: Include a link to a live or recorded product demonstration to show the benefits.

TIP #2: Add a testimonial or a before and after story from a customer to your emails.

Decision Emails

  1. Send special offer emails with a discount or limited time bonus to add urgency to your offer.
  2. Answer last minute questions that you commonly encounter with a series of emails. 

TIP: Include your guarantee, customer service promise, or stories about happy customers. 

Want recurring sales from happy customers?


You need to keep them engaged after the first purchase. 

  1. Send special offers and discounts.
  2. Send loyalty bonuses for multiple purchases.
  3. Offer referral bonuses to turn them into ambassadors!
  4. Ask them for reviews or testimonials.

How do you know if your email marketing is working?


You need to look at your open rate and click-through rate. 

The education industry has an average 25% open rate on emails. The Homeschool Quest averages at 35-40% open rate on our email newsletters. So you know that your email subject lines are encouraging people to open your emails if you have a 25% or higher open rate.

Remember that different people will open your email depending on the day and time you send your email.

The average click-through rate is 2-5% on all emails. The Homeschool Quest averages at 5% click-through rate on our emails. If your email software doesn't automatically calculate the click-through rate, here is a fancy online calculate that does it for you.

Do you need more email subscribers?

Sign up for our List Builder package! It's just $20 a month, and your free resources will be featured everywhere; in a newsletter to 24,000 subscribers, on our blog, and mentioned in one of our welcome posts in the group with 136,000 members. You'll also get a bonus small magazine ad every other month. Click here to get started. 

What Emails Should I Send To Make More Sales?