Did you know that potential customers need to see your business at least 7 different times in before they are ready to buy from you?
Whether we realize it or not, each time we are introduced into a new product or service, we go through "The Buyer's Journey". So you need to send emails with different information on a regular basis to reach people in each stage of the buyer's journey to move them toward a purchase.
The Buyer's Journey
- Awareness - They realize they have a need or a problem that needs to be solved.
- Research - They look for possible solutions.
- Consideration - They look for a curriculum that can solve the problem.
- Decision - They need to be motivated to make the purchase.
Awareness Emails
- Send education emails about the problems that your products or services solve.
- Share free content to help make a great impression and make your brand memorable.
Research Emails
- Send education emails about the pros & cons of different solutions.
- Answer frequently asked questions about your products with a series of emails.
- Share the benefits of your type of solution, such as homeschool coaching.
Consideration Emails
- Send education emails about the unique differences or benefits of your specific product.
TIP #1: Include a link to a live or recorded product demonstration to show the benefits.
TIP #2: Add a testimonial or a before and after story from a customer to your emails.
Decision Emails
- Send special offer emails with a discount or limited time bonus to add urgency to your offer.
- Answer last minute questions that you commonly encounter with a series of emails.
TIP: Include your guarantee, customer service promise, or stories about happy customers.
Want recurring sales from happy customers?
You need to keep them engaged after the first purchase.
- Send special offers and discounts.
- Send loyalty bonuses for multiple purchases.
- Offer referral bonuses to turn them into ambassadors!
- Ask them for reviews or testimonials.
How do you know if your email marketing is working?
You need to look at your open rate and click-through rate.
The education industry has an average 25% open rate on emails. The Homeschool Quest averages at 35-40% open rate on our email newsletters. So you know that your email subject lines are encouraging people to open your emails if you have a 25% or higher open rate.
Remember that different people will open your email depending on the day and time you send your email.
The average click-through rate is 2-5% on all emails. The Homeschool Quest averages at 5% click-through rate on our emails. If your email software doesn't automatically calculate the click-through rate, here is a fancy online calculate that does it for you.
Do you need more email subscribers?
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